New look. Same awesome fragrance.

Shay & Blue EU

ScentMatch

Fragrances as unique as. You .

Find a fragrance

At Shay & Blue, we’re proud to be different. Our unisex perfume, cosmetics and body products are certified clean, vegan and cruelty free! We use carefully selected planet-friendly ingredients through artisan techniques, with real flowers, fruits & spices. Our creative forumla's are uniquely yours designed to power your personality. Let us find you a fragrance today with ScentMatch.

This gorgeous fragrance is a hit. My partner adored it, so I gifted it to him. It's fresh, lasts long and we can't wait to invest in the full size. A beautiful experience all around.

— Elena

This fragrance delivers a strong, lasting scent. The rhubarb soul is accented with a citrus zing, creating a unique, uplifting perfume.

— Laila

This tiny bottle packs a delightful punch. The mix of rhubarb and sandalwood is soothing and uplifting. A scent I adore.

— Catalina

Always Real Ingredients

At Shay & Blue, we’re proud to be different. Our unisex perfume, cosmetics and body products are certified clean, vegan and cruelty free! We use carefully selected planet-friendly ingredients through artisan techniques, with real flowers, fruits & spices.

Read Our Story

Cruelty Free

Get your glam on without the guilt! Our lineup of cruelty-free goodies are approved by PETA. No animals were harmed in making you fabulous!

Clean Formula

We carefully develop our products to ensure our formula are free from our list of 'no-to' ingredients. Keeping your skin and conscience clean.

Sustainable

Ensure our use of materials has minimal impact on the planet - minimal use of plastic, ethical sourcing and responsible suppliers.

Vegan

Since 2012 our products have always been and will always be vegan, from our raw materials to our candle wax.

Our founder

Yogi, Activist and Creative Director, Dom De Vetta started his love of fragrance over 20 years ago in the houses of Chanel and Jo Malone. Since leaving the world of over sexualised, stereoptypical perfume brands, he leads our vision for fun fragrance.

Our perfumer

Meet Julie Massé, Shay & Blue’s perfumer (also known as ‘The Nose’). For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie and put her nose to the test.

Our team

We are a small of 6, but rebels in heart and in mind when it comes to clean fragrance. We fight cheap, nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging while bringing people and fragrance together.

Your Scent Buzz

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The Bond Between Perfume & Memories

The Bond Between Perfume & Memories

Why are we so Scentimental? Like a song, fragrance can transport you back to the time or place you first experienced it and holds one of the strongest connections to our emotions and memories - which is what makes fragrance...

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What Does Your Perfume Say About You?

What Does Your Perfume Say About You?

PERFUME PERSONALITIES Like a picture says a thousand words about a moment, your fragrance can say a thousand words about your character. Perfumes and aromas have become a part of our own personal branding and the choice of perfume depends...

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Travel Wardrobe: Best Travel Size Fragrances

Travel Wardrobe: Best Travel Size Fragrances

If you have recently travelled or are planning a getaway trip in the near future, you might have already had questions regarding if you can take your favourite perfumes abroad with you. Here at Shay & Blue we have everything you...

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Best Scents to Wear this Summer

Best Scents to Wear this Summer

  WHAT ARE THE BEST WARM WEATHER SCENTS OF SUMMER 2023?   With the warmer weather fast approaching, lets discuss the best way to get the most out of our fragrances this summer. Beaches, sunscreen, barbecues, blooming flowers and juicy fruits...

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Beast Mode Fragrances: Make the Most of Your Scent

Beast Mode Fragrances: Make the Most of Your Scent

Ever been stopped in the street by people asking what you're wearing? (Fragrance only!) Beast mode fragrances refer to sillage (the scent trail perfume leaves behind) and how long-lasting they are. But how do we know which perfumes are right for us, or even which perfumes are long lasting?

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Six Scents That are Essential for De-stressing

Six Scents That are Essential for De-stressing

While smelling gorgeous is the main reason people buy perfume, the sign of any great scent is in how it relaxes you. Scents to reduce stress are becoming more and more common. Scents have a direct impact on your mood....

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